Marketing Mix of Domino's pizza Case Study Example | Topics and Well Written Essays - 1500 words

Marketing Mix of Domino's pizza - Case Study Example This research will begin with the statement that in the United Kingdom, the number of the fast food and home delivery restaurants including McDonalds, KFC AND Domino’s Pizza continues to increase rapidly as is the trend for the past five years. The restaurant's explosion in the high-street outlets represents the lucrative feature of the industry, constituting the resulting large amount of competition in the market. The increased competition is a factor notable as a cause for the increased value of sales as experienced by the various participants in the industry. This implies that the consumer has a better access to the restaurants, as they facilitate the services to the customers. However, recent developments in the industry, entailing the increased negative publicity in the market presents a remarkable challenge to the success of the operators. Consequently, the restaurants sought to dispel these trials in the market. Thus, Domino’s Pizza as a leading operator in the m arket, sought the establishment of strategic procedures to counter the issue. Further, their strategy also sought to engage the customers accordingly, increasing the revenue from sales, as well as, facilitating the expansive operations of the business, taking it to the top in the leading operators in the market. This procedural engagement by Domino’s Pizza entailed the establishment of 7P’s of the marketing mix, in their procedural engagement of the customers and establishment of services.