Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 13

Case Analysis - Essay Example While exact documents are rare due to the private status of Fresh Direct as a company, there have been rumors that the company posted over $250,000,000 in revenue throughout 2009, making them a rare profitable ecommerce grocer. This distinction attracted the attention of British grocery giants Morrison Supermarkets PLC, who injected the company with an investment worth nearly $50,000,000 US in 2011 that gave them a 10% share. The company will face increased competition from large food retailers as they try to benefit from the growing market. Consumer attitudes about freshness will still be an issue, but it will also be faced by potential competitors. Fresh Direct should continue their progressive expansion into restaurants and new delivery territories as a means of continuing customer growth. Similarly, it would be advantageous to remain aware and adaptive to concerns about freshness and website limitations. This was a thorough and structured case study that provides a significant amount of information about the history of Fresh Direct and the various opportunities and challenges they continue to face in the online grocery